The Client
Maison Livier is on a mission to empower women in Mexico. We partnered with the founder to activate her vision for a brand and business that celebrates independence and self-expression. The online shop showcases shoes handcrafted by Mexican artisans using locally and ethically sourced materials.
Our Approach
Our branding strategy aimed to strike a balance between elegant sophistication and playful, spirited accessibility. The illustrations are inspired by the rich textures of leather and fabric. The handwritten logo reflects both intimate authenticity and the authoritative boldness of a signature. Photography captures confidence, strength and artful attention to detail. Social media campaigns focused on celebrating the feminist movement and spotlighting courageous women who embody the trailblazing spirit Maison Livier seeks to amplify.
Services