We're SO—a creative studio helping humans express themselves authentically online. We design one-of-a-kind websites + brands for therapists and organizations committed to mental wellness & healing.

  • Screenshot of a therapy website homepage featuring a woman sitting on a wooden block, with the headline 'Creating space for more kindness' and information about therapy services in Pittsburgh, PA.
  • Business cards for Rachel Allender, LCSW, featuring a lotus flower logo and contact information on a light green background.
  • Screenshot of Sunshine Counseling website with a yellow and green floral design, featuring a welcoming message and a photo of a smiling woman with brown hair, wearing a dark blazer.
  • Logo with a spiral shell graphic above the words 'spinal song' and 'facilitation' on a brown background.
  • A website homepage for Spiral Song facilitation with a dark green background, white floral illustrations on the sides, and a central section with text and a photograph of Dr. Sara Sentell. The website includes navigation links, a logo, a headline, a subheading, and a photo of Dr. Sentell smiling, with a natural background.
  • Business card for Supported Minds, a psychological services provider, featuring a logo of three overlapping faces in green, cream, and brown, with a black and white eye in the center.
  • Screenshot of a therapy website called Supported Minds, featuring a welcome message from Dr. Melissa Tester and her photo, with a nature-themed design and navigation menu at the top.
  • A dark teal background with watercolor leaves and ferns in shades of blue, green, purple, and white, with the text 'sisu psychotherapy' centered in white and light gray.
  • Screenshot of a psychotherapy website called Sanctuary. The homepage has hexagon images of nature and cultural symbols, a dark background, white text, and a blue section introducing Deborah, a psychotherapist.
  • Logo featuring a white tree with roots and branches on a teal background, with the text "Christa Hines Counseling" below.
  • A webpage for 'Paint the Sky Blue Therapy' with a colorful landscape illustration of rolling hills in various shades of green, red, yellow, and blue. The page features a dedication to making life more colorful through psychotherapy and community support, with a photo of a woman smiling and a brief introductory text.
  • Floral pattern with colorful flowers and leaves surrounding the text 'Rebel Mindcare' on a black background.

Design for Therapists

A guided experience from brand conceptualization to published website. Two packages with transparent pricing and clear timelines—everything you need to build an effective & tasteful online presence.

Starting at $3,100

Explore Packages →
  • Social City logo with stylized human figures holding hands above the text 'Social City', surrounded by colorful speech bubbles and abstract shapes.
  • A screenshot of a website homepage for Social City, a program that helps kids make friends. The page features colorful speech bubbles and icons representing services such as group classes, summer camps, and school break programs.
  • Business cards for Social City, a social skills program. The top card has a white background with the logo and text, and the bottom card is blue with colorful abstract shapes and the email hello@socialcitynyc.com.
  • Calm Space logo with abstract colored shapes in the background, text reads 'calm space, New York City'.
  • Screenshot of a website homepage for Calm Space, a private practice space. The page has a minimalist design with abstract shapes and images of a cozy living room with artwork and a sofa.
  • A smartphone screen displaying a website for 'calm space' with images of a cozy living room and entryway, text saying 'A full suite of amenities,' and a button labeled 'what's included' with additional text 'Keyless Security Entry'.
  • The homepage of Wonder Years Psychiatric Services website showing a header with navigation links, a main slogan about streamlining psychiatric care, a call-to-action button, and an introduction section with a photo of a smiling man in a suit. The design features blue and teal abstract graphics.
  • Abstract digital illustration featuring fish outlines, bubbles, and water waves in shades of blue and teal.
  • Business cards for Dr. Vikas Malik, MD, and Wonder Years Psychiatric Services on a white surface.

Design for Organizations

Visual branding, copywriting and web design for those ready to bring their projects to life online. Whether you're starting from scratch or reimagining what you already have, we're here to help you make a splash.

Starting at $7,500

Learn More →

We’re Sarah & Oliver.

The duo behind SO Studio—partners in life, in love and in business. We’re the children of therapists and are now studying to become therapists ourselves.

Sarah is a visual artist, Oliver is a writer, and we’re excited to help you discover the imagery & words that capture the heart of who you are and what you offer. Sometimes you'll work with one of us, sometimes both, but always with an eye towards crafting something integrated and whole.

Our Story →

Our values are at the center of our creative process.

Human Connection

We're not machines, and neither are you! Each project is a world unto itself and we believe the only way to capture that is by taking the time to build a genuine relationship with each client. Our human-centered design approach results in websites that feel warm and sincere, never sterile or transactional.

Artful Expression

As artists ourselves, we create emotionally resonant websites that blend aesthetics with strategic function. We design from the inside out—honoring what makes you or your organization genuinely distinct. When you show up authentically online, you make it so much easier for the right people to find you.

Great relationships are the foundation of great design.

NEW YORK, NY

“I’m so grateful for the care, insight, and energy Sarah and Oliver gave me throughout this process. It’s very personal and they met me on a level above and beyond what I’d expect from a service like this. I love the finished site!”

— Katrina Michelle, PhD‍ ‍
Founder @ The Curious Spirit

PORTLAND, OR

“Sarah and Oliver offer a unique, personalized and attuned experience of web development and design. The website feels like coming home in my nervous system. I couldn't wish for anything more than this!”

— Christa Hines, LCSW
Psychotherapist

SAN FRANCISCO, CA

“I can't believe the amount of positive feedback I have been receiving from my site. The number of patients reaching out and responding feels as though it has at least doubled. I couldn't be more pleased with having made the decision I did to work with you!”

— Shannon Hagan, PhD‍ ‍
Psychotherapist

PHILADELPHIA, PA

“Sarah and Oliver are incredibly talented creatives and super generous with their time and ideas. It was a wonderful process from start to finish and I love the website!"

— Rachel Allender, LCSW
Psychotherapist

Let’s create something together.

Book An Exploratory Call →