The Client
The team behind Mercadito came together to create a new kind of restaurant in Ottawa that could bring to life their shared passion for Mexican culture and cuisine. They envisioned a space that honors and celebrates the rich culinary traditions of Mexico through authentic street food made from fresh, local ingredients.
Our Approach
Our strategy for branding Mercadito was to capture the vibrant exuberance of the Mexican market. We chose typefaces that reflect the simple, elegant letters so often seen above shop windows and colors bursting with energy and vitality. Our photographs spotlighted traditional ingredients whose freshness could make us salivate while our illustrations—a juxtaposition of the timeless and the contemporary—suggest creative twists on classic dishes. Social media campaigns aimed at building community, an ode to the expanded sense of family that is so central to Mexican culture.
Services
logo design
brand design
website design
content creation
packaging design
social media strategy
